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USA - P45 do “natural” and other clean labels detract from more regulated food labels?


Jul 22, 2021

“Clean labeling” is a food industry trend characterized by simpler ingredients and front of package marketing statements that attract health-oriented consumers looking for more natural foods. Many clean labels, including “all natural” are not clearly defined, nor regulated, and have the potential to detract from food labels that are regulated by the FDA and/or USDA.

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