FSSAI issues warning for use of term “100%” in food labeling and promotional material
India
May 27, 2025
The Food Safety and Standards Authority of India (FSSAI) has issued a advisory against the use of the term “100%” in food labelling and promotional materials, citing its potential to mislead consumers.
FSSAI has directed all Food Business Operators (FBOs) to refrain from using the term on food labels, packaging, and promotional content, due to its ambiguity and potential for misinterpretation under existing regulatory provisions.
The term 100% is "likely to convey false sense of absolute purity or superiority potentially leading consumers to believe that competing products in the market do not comply with prescribed standards".
For further information (in English), click on the Link
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