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Brazil - The regulation and regulatory impact of food labeling: heuristic and biases for brazilian economic development


Jan 08, 2024

A more efficient state intervention is increasingly required, promoting solutions with greater benefits at lower costs. The regulation of nutritional labeling in Brazil, promoted by Anvisa, has the challenge of simplifying the information displayed to consumers, which is extremely technical, so that it becomes more intuitive and easier to understand. In view of this, Anvisa published the Regulatory Agenda 2021-2023, presenting as one of its goals the concern with improving the regulation of labeling of packaged foods. In this sense, this article aims to analyze the role of the regulatory agency and its intervention, especially the acts aimed at regulatory improvement of food labeling. With the help of the instrument of Law and Economics, especially from the perspective of Behavioral Economics, it is noticeable the presence of behavioral assumptions that lead to the decision making of consumers who, endowed with bounded rationality, are guided by biases and heuristics. The research method used was deductive, developed through a literature and legislative review. Thus, it can be seen that the existence of extremely technical labeling has the opposite effect to which it is intended, because it is the consumer's right to have clear and easy to understand information, so the goal set by Anvisa in its Agenda 2021-2023 ensures a more efficient state intervention, facilitating the decision-making process of consumers when choosing food products.


Author(s):  Costa, A. V. F., Ribeiro, M. C. P and Dalmut, L. G.

Published in: Revista da Faculdade de Direito da UFRG


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