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EU - The Legal Conception of Misleading Product Labelling and its Operationalization

European Union

Oct 17, 2022

The chapter outlines the basic approach taken by EU law to unfair commercial practices in general and to misleading food labelling in particular. It discusses the challenges connected with transposing the legal rules and the underlying reasoning into empirically manageable terms, that is, making potential misleadingness measurable, This includes the understanding of the nature of information, the link between knowledge and action, and the much-debated notion of the average consumer.

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