The guidance on "natural" claim has been updated in the Canadian Food Inspection Agency's Industry Labelling Tool. It now incorporates an outcome-based approach to the use of this claim on food labels.
In general, a food can be described as "natural" if the following criteria are met, namely that the food and its ingredients:
- Do not contain, or have ever contained, an added vitamin, mineral nutrient, artificial flavouring agent or food additive
- Have not had any constituent or fraction thereof removed or significantly changed, except the removal of water (for example, the removal of caffeine)
- Have not been subjected to processes that have significantly altered their original physical, chemical or biological state (that is to say, maximum processes)
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