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New bill will require minimum of 50% fruit pulp for beverages with fruit images

Peru

Aug 02, 2024

Bill No. 8543/2024-CR, called "Law that protects the health of consumers of beverages promoted with the image of a fruit and sanctions misleading advertising", has been introduced in Congress.

The bill aims to require that beverages using the image of a fruit in their label, advertising or commercial presentation contain at least 50% pulp of that fruit.

 

 

For further information (in Spanish), click on the Link

Check the full text of the documents (in Spanish), click on the Link

 

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