Wisconsin to ban the term "milk" on plant based dairy alternatives
USA
Jan 18, 2024
Wisconsin has introduced the Assembly Bill 952 aimed at prohibiting non-dairy substitute food products from using the term “milk” on their labels.
The new draft legislation would restrict the term “milk” to labels that contain milk from a cow or a hooved or camelid mammal. If passed and signed into law, the legislation will not take effect until at least ten other states pass similar legislation by 2031. Dairy organizations claim that federal guidelines already require this, but the Food and Drug Administration has not enforced it.
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