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Clean label as one of the leading trends in the meat industry in the world and in Poland a review

Poland

Apr 02, 2020

The contemporary market of food products is highly variable. The reason for this is, among others the significant number of factors governing consumer choices in relation to food. Research results indicate that Polish consumers are increasingly declaring their interest in food features such as sensory and health properties, and safety. Most likely, social education, campaigns of food societies and own initiatives of food producers promoting new, healthy products have contributed to this. Among other things, the ever increasing consumer knowledge on the relationship between lifestyle and diet and health has become for many food businesses prerequisite for the development and marketing of new products. In food production in the world and in Poland the so-called clean label trend is one of fastest growing initiatives aimed at
improving the health quality of foods.

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