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Regulatory: How to get adaptogens to the Australian market


Feb 14, 2022

Every year or so, some healthy ingredient or nutrient appears to 'take the world by storm'. Previous hero ingredients have been antioxidants, probiotics, the protein rush and our current focus on prebiotics and other fibres. While it remains to be seen whether this will be the case with 'adaptogens', the volume of queries fielded by food regulatory consultants suggests that the food industry is ready to try.

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