Federal Court bans animal names for meat substitutes
Switzerland
May 09, 2025
Following an appeal by the Federal Department of the Interior, the Second Court of Public Law overturned a decision by the Zurich Administrative Court, which, unlike the cantonal laboratory, had ruled that the use of animal breed names for vegan meat substitutes was permitted.
The majority of judges found that the terms "planted chicken," "chicken-like," and "pork-like," used by Planted Foods for its pea protein-based meat substitutes, were misleading to consumers.
The ruling states that references to specific animal species on plant-based foods are incompatible with national food labelling law, which requires that product information accurately reflects its contents. Terms traditionally linked to meat from animals are not allowed on vegan items, even when prefaced with qualifiers such as “plant-based” or “vegan.” According to the court, such usage constitutes consumer deception.
This decision reverses a 2022 ruling from the Zurich Administrative Court, which had initially found that terms like “planted.chicken” were not misleading when used in conjunction with clear vegan labelling. That judgment followed a complaint by Zurich’s cantonal laboratory, which oversees local food safety enforcement, and objected to the use of meat-associated names on plant-based packaging.
For further information (in French), click on the Link