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Quantitative research on front of package labeling on packaged foods


Jan 30, 2023

The Food and Drug Administration (FDA) is announcing an opportunity for public comment on a proposed collection of information. All submissions received must include the Docket No. FDA-2023-N-0155 for “Agency Information Collection Activities; Proposed Collection; Comment Request; Quantitative Research on Front of Package Labeling on Packaged Foods.”

FDA is exploring the development of a front of package system to help consumers interpret the nutrient information on food products. Front of Package (FOP) labeling is intended to complement the Nutrition Facts label by giving consumers a simple aid to provide additional context for making healthy food selections.

Conditions for the study will be: (1) a set of draft FOP schemes, including “no-scheme” controls; (2) three types of mock food products (i.e.,a breakfast cereal, a frozen meal, and a canned soup); and (3) a “no-information” condition where no explanation of the FOP scheme is provided. Each participant will be randomly assigned to a condition, which will include viewing a label image and responding to various measures of the label's effectiveness. Some assignments may include making a choice between two label images. Product perceptions (e.g.,healthfulness and contribution to a healthy diet), label perceptions (e.g.,believability, trustworthiness, and effects perceptions), and purchase/choice questions will constitute the measures of response in the experiment. The instrument will also collect information from participants about their history of purchasing or consuming similar products, nutrition knowledge, dietary interests, motivation regarding label use, health status, and demographic characteristics.


For further information (in English), click on the Link

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