This chapter reviews the most important regulatory instruments in nutrition policy in the EU and individual member states together with the most important scientific findings regarding consumer perspectives on healthy food choices. First, a definition of nutrition quality and stylized facts on the state of nutrition in the EU is provided. This is followed by a discussion of the theoretical underpinnings of nutrition behaviour, potential leverage points, rationales and available policy instruments. EU nutrition policies in the area of food labelling and school programmes are presented next, and there is a brief overview of policies in individual EU member states. The effect of policies on consumers nutritional choices is assessed based on a literature review. At the end, the chapter discusses industry perspectives.