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New rules for the advertising of "less healthy" food


Dec 14, 2023

The Advertising Standards Authority (ASA) has published a consultation on the implementation of new rules that limit food and beverage advertising targeting children on television, in low demand program services (ODPS) and in paid online advertising media.

The new rules, effective from October 2025, will prohibit ads for "less healthy" products from being included in ODPS and in TV services regulated by Ofcom between 5:30am and 9:00pm, and from being placed in paid-for space in online media at any time. "Less healthy" products are a subset of products classified as high fat, salt or sugar (“HFSS”), and the new rules will be in addition to CAP and BCAP’s existing HFSS rules.

For further information (in English), click on the Link

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