ASA ruling on unauthorized health claims
UK
Jun 07, 2023
The Advertising Standards Authority (ASA) has published a ruling against a Coventry business regarding the advertisement of unauthorised health claims for food supplements being sold online.
The Food and Safety team has advised the business of the fact these claims could not be made, and that the matter had been referred to the Advertising Standards Authority for review as to whether advertising rules had been broken.
The Food Business Operator of Dochsa agreed to amend their website to remove these claims, and then shortly after decided to stop selling food supplements.
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