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The UK Advertising Standards Authority considered the use of a claim relating the use of a food supplement drink containing collagen indicating dermal skin action to be in breach of the Advertising Codes on Food Supplements and claims. The latter is a voluntary standard reiterating the requirements and restrictions under the EU Nutrition and Health Claims Regulation (Regulation 1924/2006). The body argued that the statement had to be considered a specific claim which requires express authorization in accordance with Regulation 1924/2006.
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