Conveying information through food packaging: A literature review comparing legislation with consumer perception
Sep 29, 2021
Although governments have implemented regulations to inform consumers on important product properties and protect consumers from deceptive information, empirical research on how consumers perceive, interpret and experience food packages have shown frequently that consumers may be misled by how information is presented and packages are designed. While communication in some domains is strictly regulated (health), claims in other domains are largely free (nature) and do not require substantiation. Subtleties in wording, image use and image style may affect the impressions consumers form. To support consumer decision making, legislators should not only provide rules and regulations that are formally correct, but also consider the effects a message and the way it is communicated (e.g., content, typeface, size, use of images, stylistic features) may have on buyers. While it may be unclear how best to support desirable behaviours, companies that take social responsibility can build on our work to develop their strategy.
Tags:
Household packaging labeling regulations in effect as of January 1, 2025
Spain
Jan 06, 2025
The Council formally adopted a regulation on packaging and packaging waste
European Union
Dec 17, 2024
Deadline extended to adapt packaging of products with the “Argentine Food” seal
Argentina
Dec 06, 2024
Authorities to widen restrictions on single-use plastic food packaging
Azerbaijan
Nov 20, 2024
National Environment Agency launches beverage container return scheme
Singapore
Oct 21, 2024
FSSAI extends the deadline for running out of packaging that claims 100% fruit juice
India
Aug 20, 2024
Legal Framework of Plastic Packaging and Labelling in Sri Lanka
Sri Lanka
Jul 02, 2024
Amendment to the specifications for synthetic resin used for apparatus, containers, and packaging
Japan
May 15, 2024
China aims for less excessive packaging
China
Apr 24, 2024
ANVISA new initiatives to clarify doubts about regularization of food and food packaging
Brazil
Mar 29, 2024
Provisional agreement on a proposal for a regulation on packaging and packaging waste
European Union
Mar 04, 2024
MFDS proposes partial amendment of the Standards for equipments, containers and packaging
South Korea
Mar 01, 2024
ANVISA publishes instructions for regularization of different food categories and packaging
Brazil
Feb 28, 2024
New regulation proposal on packaging and packaging waste
European Union
Dec 18, 2023
FDA Updates Online Module for Food Ingredients and Packaging Materials Submissions
USA
Nov 16, 2023