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Authorities confirm ban on junk food advertising

UK

Sep 11, 2024

Health authorities are set to introduce further restrictions on television and online advertising for products high in fat, salt or sugar. As part of this ambition the government is driving progress to implement restrictions on the advertising of less healthy products on TV and online. This policy includes:

  • Introducing a 9pm watershed for less healthy food and drink advertising on TV, including all on-demand programme services (ODPS) under the jurisdiction of the UK, and therefore regulated by Ofcom.
  • Introducing a restriction on paid-for less healthy food and drink advertising online, including non-Ofcom regulated ODPS, at all times.

Consultations were held in 2019 and 2020. The consultation response published in 2021 set out the decisions for the businesses, products and services that would be in scope of the restrictions. Following this, the policy was set out in primary legislation through the Health and Care Act 2022, which amended the Communications Act 2003. The restrictions will come into force on 1 October 2025. 

 

For further information (in English), click on the Link

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