Health Canada intends to amend the Food and Drug Regulations to restrict advertising to children of foods that contribute to excess intakes of sodium, sugars and saturated fat, as noted in our Forward Regulatory Plan. This is a part of our Healthy Eating Strategy and commitment to protecting children's health.
Between 2016 and 2019, we consulted extensively on a policy proposal to restrict food advertising in different settings and media. We are now proposing a targeted approach to introducing restrictions, focusing on television and digital media first.
Health Canada is seeking your feedback on this policy update until June 12, 2023.
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