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India: Advertising and Claims on Food Products


Jun 02, 2020

Food Safety and Standards Authority of India (FSSAI) has notified FSS (Advertising & Claims) Regulations pe1taining to claims and adve1tisements by food business operators in respect of their food products.

What is the purpose of these regulations?

These regulations are aimed at establishing fairness in Claims and Advertisements of food products and make food businesses accountable for such claims/advertisements so as to protect consumers from any misleading adve1tisement and claims. These regulations define general principies for claims and advertisements and also define criteria for different types of claims viz. nutritional claims, health claims, conditional claims etc.


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