ASA weighs in on health-boosting claim about superfoods
UK
Sep 27, 2024
The Advertising Standards Authority (ASA) has upheld complaints against Huel Ltd regarding misleading advertisements for their product, Daily Greens.
A post on Huel’s own Instagram account, seen on 3 April 2024, featured a video of Julian Hearn, company founder, speaking about their Daily Greens product. The accompanying caption stated “Superfoods to supercharge your health. Huel Daily Greens is packed with […] gut-friendly probiotics. All the nutrients your body needs to thrive; Reduce tiredness and fatigue with 26 essential vitamins & minerals like iron; Excellent source of biotin and collagen to support smooth, healthy skin”.
ASA has ruled that the advertisement must not appear again in the complained-of form. We asked Huel Ltd to ensure that future marketing communications did not make unpermitted comparative nutritional claims and, where permitted claims were used, only foods in the same category were compared. We asked them to ensure that they did not make comparative price claims, in the absence of adequate justification. We also asked Huel to ensure that future marketing communications did not contain general health claims unaccompanied by specific authorised health claims such that, if reformulated, the specific health claims in their advertisements would convey the same meaning as the authorised claim.
For further information (in English), click on the Link
Updated regulations on components, limits of use, claims and supplementary labeling of food supplements
Brazil
May 19, 2025
SAMR proposes amendment to the catalog of healthy functions of foods
China
Apr 30, 2025
Commission denies health claim related to body weight reduction
European Union
Feb 25, 2025
SAMR issues guidance for evaluating scientific evidence for health claims
China
Jan 29, 2025
Health Canada will modify the “sugar-free” nutrient content claim
Canada
Jan 23, 2025
Canada - Government Sanctioned Health Claims, Regulations and Economic Policies: Strategies to Increase Consumption of Healthy Functional Foods in Canada
Canada
Dec 20, 2024
FDA announcing a final rule to update the definition of the nutrient content claim “healthy”
USA
Dec 20, 2024
Procedures for renewing healthy food certificates
China
Dec 19, 2024
Court rules in favor of FTC in company's lawsuit over false health claims on dietary supplements
USA
Dec 11, 2024
Australia/EU - Health Claims and Their Regulation - Comparing Australia and Europe
Australia
Dec 06, 2024
CONAL will update the Food Code on health claims and incorporation of novel foods
Argentina
Dec 02, 2024
ANVISA issues guidance on health claims
Brazil
Nov 25, 2024
ANVISA publishes new interactive dashboard on authorized health claims
Brazil
Nov 20, 2024
Report on the implementation of Regulation (EC) No. 1924/2006 on nutrition and health claims made on foods published
European Union
Oct 17, 2024
MFDS proposes to modify labeling requirements on claims related to hangover relief
South Korea
Aug 22, 2024
