UK rules against treat anxiety claims
UK
Jul 24, 2024
The Advertising Standards Authority (ASA) has upheld complaints against Innocent Health Ltd t/a Novomins Nutrition for health claims relating to the specific reduction in tiredness and fatigue”, “Prepare for a goodnight’s [sic] sleep”, and “deeper sleep”; and3. the general health claim “a happier & healthier you”,
ASA warns that the advert must not appear again in the form investigated. We told Innocent Health Ltd t/a Novomins Nutrition to ensure that its adverts did not make claims that a food or food supplement could prevent, treat or cure human diseases.
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