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UK rules against treat anxiety claims

UK

Jul 24, 2024

The Advertising Standards Authority (ASA) has upheld complaints against Innocent Health Ltd t/a Novomins Nutrition for health claims relating to the specific reduction in tiredness and fatigue”, “Prepare for a goodnight’s [sic] sleep”, and “deeper sleep”; and3. the general health claim “a happier & healthier you”,

ASA warns that the advert must not appear again in the form investigated. We told Innocent Health Ltd t/a Novomins Nutrition to ensure that its adverts did not make claims that a food or food supplement could prevent, treat or cure human diseases.

 

For further information (in English), click on the Link

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