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ASA issues supplementary advice on health claims in dietary supplement ads


Jan 17, 2024

The Advertising Standards Authority (ASA) has published a supplementary advice on health claims in advertising for supplements.

Unless the product is a licensed medicine, it is prohibited to make any medicinal claims (whether direct or implied).

Because they are ingested, supplements are considered "food" and medicinal claims for food are generally prohibited.

For further information (in English), click on the Link

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