We have experience in the assessment of food labels, and we regularly advise food business operators on questions of compliance and practical application of Regulation 1169/2011 on the provision of food information to consumers, category specific aspects, and the national rules complementing this framework.
The EU constantly strengthens the rules on the provision of food information to consumers, with the aim of preventing misleading practices and that consumers are guaranteed their right to information. This objective needs to be compatible with the free movement of safe and wholesome foods, which is an essential aspect of the internal market.
The EU has recently adopted Regulation (EU) No 1169/2011, ensuring an EU harmonised approach to the provision of food information to consumers. These Regulations affect all aspects of food labelling, such as the legibility of information, rules regarding the presentation of allergens for prepacked foods and non-prepacked food, and detailed provisions regarding the nutrition declaration. These labelling requirements are equally applicable to online sales, distance-selling or shops.
Since Regulation 1169/2011 is applied since December 2014, the Member States are now beginning to interpret these rules. The Commission has offered Guidance to ensure the interpretation of some aspects of the rules is homogenous.
However, Member States may still apply their own regulations to other important aspects of labelling, such as some aspects of labelling for non-prepacked foods, or clean labelling statements such as “natural” or “GMO-free”.
In addition, different products such as food supplements, functional foods, meal replacements, energy drinks or fruit juices need to comply with the specific framework applicable to those types of products.
We represented the world's top dairy producer in a high profile application for the use of the term "probiotic"; in the EU, coordinating the work in several EU countries01
We represented one of the global leaders in the life science markets refuting a forthcoming Spanish policy directly affecting one of their top-grossing ingredients, by filing a complaint before the European Commission02
We represented one of Japan's largest food-processing companies in the impact of new GMO rules for their products in Poland and Russia03
We advised one of the world's leading companies in the healthcare and medical products industry with their communication strategy on health claims on their flagship line of products04
We performed the regulatory due diligence in a multi-million dollar acquisition of a food ingredients producer by an animal by-products processing company05
We represented one of the world's fruit and fruit juice manufacturers on the conformity of the labelling of their new products in several jurisdictions06
We advised the world's number one online food supplement store in their expansion in the EU with their own line of products07
We analyzed composition and labelling of their products, classified them and placed them on several EU countries08
We represented a publicly traded pharmaceutical company based on several food policy issues such as advertising claims, withdrawals and recalls and the placing on the market of novel food09
We advised one of the world's largest food ingredients companies on a high profile, highly confidential issue with one of their top-grossing products in a EU country10
We assisted a food sector association in advocating a policy revision by the European Commission in relation to health claims11
We helped one of the world's leading pharmaceutical companies with the negotiation with the authorities in connection with the withdrawal of one of their flagship products from the market12
We helped several governments to draft several food safety policies13
EU LABELING NEWS
EU - The Legal Conception of Misleading Product Labelling and its Operationalization
Oct 17, 2022